User-agent: Mediapartners-Google* Disallow: Trucks World News: TRUCKS and ARTS * Japan's: "Dekotora" - ** Spain: "The Truck Art Project"
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Apr 8, 2016

TRUCKS and ARTS * Japan's: "Dekotora" - ** Spain: "The Truck Art Project"

* Tokyo - Real life transformers: Trucking subculture of dekotora
-- More chrome than your local wheel shop's display window and colourful light shows to rival most fireworks, Japan's trucking culture has it all... The subculture surrounding the artistic expression of truck customisation is known as dekotora, which loosely translates to "decoration truck", and it is unlike any other styling... Truck drivers gussy up their rigs with slathers of colourful artwork and lavish chrome trim pieces, illuminating it all with neon lights... From local rubbish trucks to long-haul operators, anybody can take part in the dekotora phenomenon, and in the case of these trucks, no two are the same... Like lingerie for your truck, dekotora is all about jazzing it up and giving it a secondary identity... What might otherwise be a mundane waste collection truck, normally smelly and insignificant in appearance, becomes an eye-catching marvel that quite literally stops traffic...
(Photo: REAL LIFE TRANSFORMERS: Japan brings us the wild and wacky world of dekotora truck styling)   --   Tokyo, Japan -Big Rigs (Australia), by Cobey Bartels - 4th Apr 2016 


* Spain - Moving works of art

-- In the U.S., many companies use the side of their trailers to promote their brand. In Spain, an artist is using trailers to promote art. The Truck Art Project was conceived by Spanish businessman and collector Jaime Colsa. He designed the project as a “living showcase of the latest trends in painting, drawing and urban art in our country” ...  The project includes 10 trailers and seven artists currently, but Colsa envisions up to 100 trailers eventually being so adorned. Pictured is a design by artist Okuda San Miguel... Fleet Owner - 7 April 2016

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