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Job - USA - Think convoys are a beautiful sight? Have they got a job for you
USA - USA TODAY, by Barbara Hagenbaugh -25 Apr 2006: -- Facing a mounting shortage of drivers, trucking companies are ready to play hardball: They're going after the softer, emotional side of potential drivers... For years, trucking companies individually have tried to recruit potential drivers on their own, mainly on the merits that trucking offers a steady job with a good wage. But starting this summer, members of the American Trucking Associations (ATA) will roll out their first-ever unified advertising campaign with a whole new focus... With slogans like "My office has a better view than yours" and "Ever seen purple mountain majesty?" and featuring pictures of trucks making their way along scenic, mountainous roads at sunset, the ads are meant to appeal to potential drivers based on their love of the road and the outdoors and the ability to see the country in a boss-free environment... (Photo:USA TODAY, by Robert Deutsch Trucks line up at the Vince Lombardi rest stop on the New Jersey Turnpike)
posted by Unknown @ 3:34 PM
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