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Long-distance drivers - USA - They're a philosophical, independent breed
Palm Beach,FL, USA -Palm Beach Post -23 Apr 2006: -- According to the American Trucking Associations, there are a nationwide shortage of 20,000 long-haul truckers..., To prevent an all-out crisis that could delay deliveries and push up the cost of trucked goods, the ATA this summer will roll out an advertising campaign that tugs at the hearts of would-be drivers... Called "Take the Wheel", the campaign is the brainchild of Falls Church, Va., ad firm +SmithGifford Inc...(Photo: The American Trucking Associations' "Take the Wheel" campaign for new drivers will target 24- to 35-year-olds, recent military veterans, English-speaking Hispanics and people older than 50. It's set for launch this summer)
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