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Jan 14, 2015

TRUCKING INDUSTRY * Australia: Alliances in W.A.

* Western Australia - Alliances help to keep big-name competitors at bay

(Photo: Dean Wilson’s commitment to providing a regular service to a notoriously difficult area keeps customers happy) 
Broome,WA,Australia -ATN, by Ricky French -14 Jan 2015: -- Remote trucking has always been a tough gig. And in the remote Kimberley region of Western Australia no one knows more about how tough it is than Dean Wilson of Dean Wilson Transport (DWT)... He operates six prime movers, as well as a bevy of smaller workhorses, out of Broome. Having a freezer chiller, a tautliner and a flat top means DWT can cart just about anything, but it doesn't necessarily mean it can be unloaded at the other end... The communities DWT serve often have only the most basic of facilities, making it a challenge to unload freight, while the wet season makes budgeting hard when the whole of the Kimberley shuts down, roads close and nothing moves... Coping with the extreme heat is another constant issue... Forming an alliance with other smaller companies in the north has allowed DWT to provide a service the multinationals can’t match... The alliance means the companies ensure Kimberley customers get the service they deserve and that logistics are streamlined, meaning the network is efficient and profitable...

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