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TRUCKMAKERS' NEWS * WORLDWIDE
* USA - Daimler Trucks, Navistar Participate in NAD Forum - NAD Recommends Advertiser Modify, Discontinue Certain Claims
New York,NY,USA -MarketWatch -Sep 19, 2008: -- The National Advertising Division of the Council of Better Business Bureaus has recommended that Daimler Trucks North America, LLC (DTNA) discontinue or modify certain advertising claims for the company's Freightliner Cascadia tractor trucks. However, NAD determined that the monadic claim "We were able to fine-tune the truck's design to maximize aerodynamics and fuel economy" is supported by the evidence in the record... NAD, the advertising industry's self regulatory forum, examined DTNA's print and Internet advertising following a challenge by International Truck and Engine Corporation (renamed Navistar, Inc.), maker of ProStar Trucks, a competing line of tractor trucks... Given the quantified nature of the fuel saving claims and the fact that NAD found certain aspects of the advertiser's test methodology did not fully reflect real world conditions which can impact on a truck's actual fuel consumption and, by extension, fuel efficiency, NAD determined that the advertiser did not provide a reasonable basis for the following claims and recommended that they be discontinued:
1) "We have more than the most fuel efficient design....it's official. Cascadia is the most aerodynamic truck on the planet...And a truck with less aerodynamic drag means better fuel efficiency and savings at the pump";
2) "[Using Cascadia Trucks] could save customers as much as $950 to $2,750 a year per truck." (Superscript: "based on 7.8% less drag");
3) "Industry leading aerodynamics...[with Cascadia] advantages in ALL areas of this truck when compared to our competitors....our aerodynamic superiority over every truck now in the market place is where you can show your customers the biggest cost savings of all"; and
4) a table with Cascadia listed as the most fuel efficient, International ProStar as the second most fuel efficient at +$948 more in fuel use, as well as Volvo, Kenworth and Peterbilt in the 3rd, 4th and 5th place.
5) With regard to the claims "Auto Research Center (ARC), an independent company...has reviewed and validated these results" and "ARC researchers compared the Cascadia with four other similarly spec'ed [sic] Class 8 vehicles," NAD recommended the advertiser modify these claims to make clear that ARC did not verify the advertiser's results, but simply independently concluded that Cascadia had the least amount of aerodynamic drag of the trucks tested...
* Sweden - Volvo Group introduces fourth generation hybrid technology
Gothenburg,Sweden -Truck News (Canada) -19 Sept 2008: -- Volvo Group says it's now rolling out its "fourth generation" hybrid technology... Volvo's hybrid technology is built upon the I-SAM (Integrated Starter, Alternator Motor) concept, which includes an electric motor that works in parallel with the conventional diesel engine... The most recent development includes the use of standard components, rather than costly specialized parts which have hindered high-volume manufacturing...
* Cummins receives sizeable order for ISX engines
Columbus.IND,USA -Truck News (CAN) -19 Sept 2008: -- With lackluster truck sales still hampering North America, Cummins has announced it has received an order for 101 Cummins ISX engines... US-based Wegmans Food Markets placed the order, and will receive the ISX-powered trucks this fall, Cummins announced... For its part, Wegmans said it plans to replace the remainder of the older trucks in its fleets in 2010...
See Video * USA - Freightliner Pick Up Truck
Labels: truckmakers' news USA
posted by Unknown @ 5:16 AM
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