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Sep 5, 2008

SEARCHING FUNDS * USA - Ads on school district trucks possible

Idea of commercial displays on buses rejected

Las Vegas,NV,USA -The Las Vegas Review Journal, by JAMES HAUG -Sep. 04, 2008: -- Advertising could appear on as many as 28 Clark County School District food service trucks sometime next year, possibly generating as much as $1.4 million for the cash-strapped system... But School Board members drew the line Wednesday against allowing commercial advertising on school buses, fearing it would exploit students as a "captive audience" and affect safety because advertising could diminish public awareness of school buses... School Board members and district staff said they normally would not pursue advertising dollars, but the state's budget crisis was forcing them to become more "entrepreneurial."... Superintendent Walt Rulffes said it would be a lot harder to cut $1 million from the budget. School Board member Carolyn Edwards also suggested the district could lease space for cell phone towers... (Photo by K.M. Cannon - Clark County School District truck driver Reggie Ware exits his truck on Wednesday. With the district seeking ways to bolster its budget, advertising could appear on such trucks starting next year)

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