Trucks World News

TRUCK'S ADS * USA - “A Marketing Marvel” Practical Advertising at Work

The ad space business: A semi-trailer is about as big as it gets

USA -Blog Universal, by Daniel Sage -April 14, 2010: ... For the past few years the U.S. trucking industry has involved in a movement to make advertising more effective and affordable for the businesses whose products they carry. Now, after much study and testing, many are starting to realize, this marketing-in-motion tool is not only cheaper but also more powerful than most other traditional advertising media... Fleet trucks are no longer simply delivering products – they’re delivering advertising messages as well. Some of the biggest names in the transportation industry have signed on to offer ad space including Roadway, Swift, Yellow, Supervalue, Trailways and Greyhound... (Photo from mobileadmarketing)

Labels: trucks ads

SEARCHING FUNDS * USA - Ads on school district trucks possible

Idea of commercial displays on buses rejected

Las Vegas,NV,USA -The Las Vegas Review Journal, by JAMES HAUG -Sep. 04, 2008: -- Advertising could appear on as many as 28 Clark County School District food service trucks sometime next year, possibly generating as much as $1.4 million for the cash-strapped system... But School Board members drew the line Wednesday against allowing commercial advertising on school buses, fearing it would exploit students as a "captive audience" and affect safety because advertising could diminish public awareness of school buses... School Board members and district staff said they normally would not pursue advertising dollars, but the state's budget crisis was forcing them to become more "entrepreneurial."... Superintendent Walt Rulffes said it would be a lot harder to cut $1 million from the budget. School Board member Carolyn Edwards also suggested the district could lease space for cell phone towers... (Photo by K.M. Cannon - Clark County School District truck driver Reggie Ware exits his truck on Wednesday. With the district seeking ways to bolster its budget, advertising could appear on such trucks starting next year)

Labels: trucks ads

ADVERTISING * UK - Trucking on to help beat crime

A new anti-crime scheme will be advertised on the side of the borough's rubbish trucks

Hyndburn,England,UK -The Lancashire Telegraph (Blackburn,England) -24 June 2008: -- ... Hyndburn's Community Safety Partnership are using the trucks to advertise the SafeNav campaign which reminds people not to leave valuables in their cars... The partnership says there has been a steady increase in thefts from all types of vehicles because offenders are targeting high value items within, such as Sat Navs... The campaign is urging drivers to remove any possessions from view before leaving their car...

Labels: trucks ads