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Apr 14, 2010

TRUCK'S ADS * USA - “A Marketing Marvel” Practical Advertising at Work

The ad space business: A semi-trailer is about as big as it gets

USA -Blog Universal, by Daniel Sage -April 14, 2010: ... For the past few years the U.S. trucking industry has involved in a movement to make advertising more effective and affordable for the businesses whose products they carry. Now, after much study and testing, many are starting to realize, this marketing-in-motion tool is not only cheaper but also more powerful than most other traditional advertising media... Fleet trucks are no longer simply delivering products – they’re delivering advertising messages as well. Some of the biggest names in the transportation industry have signed on to offer ad space including Roadway, Swift, Yellow, Supervalue, Trailways and Greyhound... (Photo from mobileadmarketing)

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