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* India - Doing right in any situation is greatness
New Delhi,India -The Economic Times, by ARUN MAIRA -Jan 8, 2007: -- Telco’s (now Tata Motors) truck assembly plant in Malaysia in the 1970s was the first foreign venture by an Indian automobile company. It had a hard time initially... Though Telco’s products were robust, India was known as the land of god-men and snake charmers, not as a manufacturer of complex, engineered products like trucks... Customers in Malaysia had many choices, including Mercedes trucks and Japanese trucks. Why would they buy an Indian truck at a higher price than a Japanese truck? Why not a Mercedes? Yet some did. And the unusual experience these few first owners had helped to sell many more Tata trucks. Soon Tata trucks had the highest market share in the country...
posted by Unknown @ 4:29 PM
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