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Jan 18, 2006

Speech - USA - "Part of Toyota's success to Japan's history as a nation of rice farms"

Industry should be environmentally, socially responsible

DETROIT,Mich,USA -Automotive News, by Bradford Wernle -Jan 17, 2006: -- The auto industry has a huge responsibility to make sure its products don't inflict harm on the society or the environment, Jim Press president of Toyota Motor Sales U.S.A. Inc., told his Automotive News World Congress audience on Monday... As the population of cars grows, he said, the supply of gasoline to power them is being depleted rapidly... The United States, Japan and China account for 6 percent of the world's oil production but 40 percent of its consumption, he said... "To have sustainable growth of transportation, we've got to make sure that the car's ability to grow in terms of volume doesn't become its biggest problem as a detriment to society," said... Press attributed part of Toyota's success to Japan's history as a nation of rice farms... "What that means is that one family could not support itself on a rice farm," he said. "Because of the labor involved, it took five to 10 families working together in one unit just to survive. What that did is foster a culture where people grew up working together for the benefit of the group."...

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