User-agent: Mediapartners-Google* Disallow: Trucks World News: * ORIGINAL TRUCKS: Rolling libraries - USA
Google
 
Loading

Jul 13, 2013

* ORIGINAL TRUCKS: Rolling libraries - USA

* New York - Food trucks inspire mobile bookstore

(Image by LARRY EDSALL /THE DETROIT NEWS - Penguin Group -USA- converted a GMC Savana cargo van into a rolling bookstore. The Penguin Book Pushcart rides inside the Book Truck and can make books available in parks or other areas where there isn't room for the big truck) 
NY,USA -The Detroit News, by Larry Edsall -July 11, 2013: -- By combining the concepts of bookmobile and food truck, book-publisher Penguin Group (USA) recently introduced its first mobile bookstore. And just like a good book, there’s a bonus inside: the Penguin Book Pushcart, which rolls out of the truck and down a ramp to make books even more accessible... “The Penguin Classics people had a (promotional) car, a Mini Cooper, they launched a couple of years ago,” said Penguin Group (USA) publicist Erica Glass, who explained that the Mini Cooper’s tour helped bring attention to the book-publishing brand... “Thinking back to the popularity of bookmobiles, and the popularity now of food trucks, it sort of all came together,” she added...

Labels:

posted by Unknown @ 6:44 AM 

0 Comments:

Post a Comment

<< Home