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PICKUP TRUCKMAKERS * USA
* Ram, Ford load up on high-end pickup trucks
VA,USA -USA TODAY/DriveOn, by Chris Woodyard -Feb 06, 2012: -- In the search for profits, automakers are finding a lucrative market among would-be urban cowboys: buyers of high-end pickups...
(Ram pickup)
Chrysler Group will add a second level of luxe trucks to its Ram light-duty line at the Chicago Auto Show this week, the Laramie Limited, with luxury touches such as loads of stitched leather in the interior and fancy LED interior lighting...
(Laramie Longhorn, in cab view)
Ford Motor already has five different high-end versions of its F-150 pickup. General Motors' GMC has one high-end model, the Sierra Denali. All of the makers say the high end of the pickup market has been especially strong... In 2010, only 9% of pickups sold cost more than $40,000. By last year, that figure had climbed to 13%, says Fred Diaz, CEO of Ram. Things can only get better...Labels: truckmakers news USA
posted by Unknown @ 4:19 PM
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