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RESEARCH * USA - Want Teens to Stay Off the Phone While Driving?
New Research Shows A Positive Approach May Be Best
Philadelphia,PENN,USA -PRNewswire/USNewswire -June 30, 2010: -- New research from The Children's Hospital of Philadelphia (CHOP) and State Farm® links teens' positive and negative beliefs about not using a cell phone while driving with their likelihood to engage in cell phone use behind the wheel. The findings, based on the nationally-representative National Young Driver Survey (NYDS) of more than 5,500 teenagers, are published today in the peer-reviewed scientific journal Accident Analysis and Prevention... This research indicates that adults should emphasize with teens the positive effects of staying off the phone while driving, rather than highlight potential negative consequences of cell phone use while driving... Teens in the study were asked to share the positive and negative effects of refraining from cell phone use while driving. When asked, teens that seldom use cell phones while driving tended to cite positive motivators. Teens that frequently use cell phones while driving tended to refer most to the drawbacks of not using a cell phone while driving. In comparing the two groups, the findings showed that positive messages outweighed negative messages in breaking through with teens on cell phone practices while driving...Labels: researchs
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