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Sep 13, 2005

Politics - USA - Benz Quality Top of Zetsche's List

Mich,USA -The Car Connection -13 Sept 2005: -- "Mercedes has to be positioned as the number one automaker" by whatever measure of quality you choose, declared the automaker's new CEO, Dieter Zetsche... After just 12 days on the job, Zetsche politely declined to discuss some of the steps he might need take in the future, such as implementing job cuts at the company's German assembly plants, but he made it clear that he intends to improve the luxury manufacturer's competitiveness through a variety of steps. Cutting costs, Zetsche stressed, is "an enabler," and not the total solution. The key to boosting Mercedes' return-on-sales back to the targeted 7 percent, the mustachioed CEO emphasized, is by winning on the product front...

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