* Ontario - BELAZ hoping to make inroads into North American mining truck market
--- A year ago BELAZ set up an office in Richmond Hill, Ontario, with the intention of selling its first mining truck in North America... BELAZ, a Belarus-based manufacturer of large dump trucks, has a dominant position in the mining truck market, particularly in the countries of the former Soviet Union. One of the company's key value propositions is its electric drive system, installed in its 90-tonne models and higher... Breaking into the North American heavy equipment market isn't easy, especially for offshore companies without the vast dealer networks offered by some of the bigger players like Komatsu, John Deere and Caterpillar. At this regard important is the quality of the truck, and its overall cost of ownership, and here BELAZ, stakes its value proposition as one of the world's most pre-eminent mining truck makers... Wages in Belarus are lower than in many other parts of the world, including the United States and Europe, where competing trucks are produced. This allows BELAZ trucks to have a lower price point... So how does the market look for BELAZ? Interestingly, while its chief North American competitor Caterpillar is closing plants and laying people off, BELAZ is going great guns at its factory in Belarus, pumping out more trucks to satisfy the Russian and CIS markets, which are booming right now. “They've sold out six months in advance already,” said Yuri Tarasov, executive director, Belaz North America...
Richmond Hill, ONT, CAN - Mining, by Andrew Topf - 26 May 2017Labels: truckmakers news Russia
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