* Delhi - Can 'Use dipper At Night' catchphrase help drivers curb HIV in India?
--- Drivers indifference towards importance of safe sex leads to the migration of the virus from high prevalence to low prevalence zones... The year was 2002. Prasoon Joshi, current APAC chairman of McCann Worldgroup, was working on an HIV awareness campaign for NACO (National AIDS Control Organisation). Researchers from his team were asking men from Tier II and III towns if they were inclined towards wearing a condom. One respondent told them that he wears a condom everyday but it gets loose by the evening. He didn't know a condom is to be worn during sexual intercourse. And then there's the possibly apocryphal story of a man who after seeing a demonstration of a condom on a banana, apparently covered the fruits with rubbers to stay safe from AIDS... The awareness around the disease and its causes has increased over the years but is still far short of the mark. And one classic 'low-awareness high-risk' category is truck drivers: a highly mobile population who spend their nights and days traversing the roads and highways of the country. And who tend towards promiscuous sexual behaviour...
... As per Dr Munish Chander, head of TCI (Transport Corporation of India) Foundation, HIV prevalence among truckers at 3.2% is higher than the national figure of 0.69%. And so, the foundation keeps trying to educate them on the significance of safe sex... Similar to its mission is that of Tata Motors one of India's largest truck manufacturers. Over the last few years, the brand has decided to take the issue of AIDS head on. In April, Tata Motors launched a campaign called 'Use Dipper At Night'... It's a phrase that resonates well with almost every truck driver in the country. But what has a night-driving guideline got to do with safe sex? Well, pretty much everything if you start a condom brand named Dipper, marketed exclusively to truck drivers...
(Photo 1: Indian truckers walk through parked trucks) -- New Delhi, India - ET, by Shephali Bhatt - 22 June 2016Labels: truckers and sex, trucking industry news India, truckmakers news India
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