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Jun 24, 2016

DATA ANALYTICS for TRUCKING * USA

* New York - Keys to harnessing the data tsunami

--- When truck-maker Navistar debuted its OnCommand Connection in 2013, its open architecture promised to make the benefits of big data analytics available to fleet operators, regardless of which truck brand or telematics provider they used. Making it a free service in 2015 on its 2007 and newer trucks made its base telematics capabilities all but standard, and only ensured that it would grow significantly... It triggered a tsunami of data... The analytics team is working on at least four keys to harnessing its data tsunami, and putting it to work across Navistar’s business: 

 * First, it clusters usage in hopes of identifying service issues, but finding actionable insights can be complicated. 
 * Second, it also looks for product design insights, and was considering producing a vehicle to satisfy the needs of low-frequency users (it could be made of lighter duty components, and therefore cost less). 
 * Third, it looks to flag service issues before they appear in warranty claims, primarily to improve customer satisfaction

 ... Finally, the team strives to keep its head out of the weeds... The next key will be building models for understanding marketing/sales expenditures, with an eye to forecasting return on investment the same way the team has proven it can predict mechanical issues... 
(Image from Navistar: An International Truck equipped with OnCommand Connection)  --   NY, USA - Forbes by Jonathan Salem Baskin - 13 June 2016

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