Building the shipper customer base for freight * USA: TRUCKING INDUSTRY
* California - Shipper to owner-operators: Come on down!
-- Ron Hazel is traffic manager for GEA, Inc., a manufacturer of milking products and other freight, typically moved in dry vans, that wrote in following release of this month’s cover story on building relationships with shippers for long-term success... Hazel’s query was directly related to how exactly to find owner-operators willing to serve his freight needs. Turns out, he prefers dealing with the businessman in the cab to several experiences he’s had getting burned by large asset-based carriers over-promising on service only to turn around and not deliver, putting him in a bind... Dealing directly with owner-operators without a broker middleman, too, leads to better rates for both his operation and the owner-operator’s, he believes. Better service, too... For better margins, and long-term health, doing the hard work on relationship building with direct shippers will pay off in the long term. There are plenty more folks out there just like Hazel, no doubt...
(Photo: “Owning a business is all about solving someone else’s problems” Henry Albert) -- Tulare, California, USA - OverdriveOnline/CHANNEL 19. by Todd Dills - January 14, 2016
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