* California - Google’s self-driving car push spurs tech hiring spree at auto makers
-- German premium car makers BMW, Mercedes-Benz and Audi are snapping up software experts as tech firms such as Google threaten to outflank them in the race to develop a self-driving car... Software expertise has become a new battleground for auto makers and tech firms as cars need lines of code to connect electric car motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle ahead... Without beefing up their digital expertise, German auto makers will struggle to offer new premium features such as autonomous driving and car-sharing services to compete with new rivals such as Google and Uber... The tech focus for premium car makers means that despite a general drive to cut costs and boost margins amid a slowdown in China, the world’s largest car market, they are adding staff to stay in the digitisation race... The Stuttgart-based maker of luxury cars and trucks remains on the lookout for expertise in data analysis... In June, Daimler Trucks bought telematics provider Zonar Systems Inc. to help roll out satellite-based connectivity services for fleet operators such as remote diagnostics...
(Photo by Beck Diefenbach / Reuters - Google executive chairman Eric Schmidt shows Brazil President Dilma Rousseff a self-driving car at Google Headquarters in Mountain View, California) -- Frankfurt, Germany — Reuters/The Globe and Mail, by EDWARD TAYLOR - Sep. 14, 2015Labels: self driving trucks
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