TRUCKMAKERS NEWS * Germany: Daimler Trucks'
* Daimler Trucks to launch software services push
-- Daimler is preparing to expand and upgrade its software services to freight operators, the head of its trucks division said, in a move designed to ensure that big customers stick with its vehicle brands... After more than a century of earning money by bashing metal, vehicle makers are looking for new revenue from connected services, which can make vehicles safer and more efficient. For large truck fleets, that can mean big savings... The German manufacturer sees digital services boosting vehicle sales rather than becoming a new profit center in their own right... Effective digital tools can significantly improve customer loyalty, he believes, making it harder for large clients to defect to a rival manufacturer... Existing Daimler products include Fleetboard, launched in 2000. The software gathers data such as average speed and braking behavior, allowing freight operators to analyze driving styles and ultimately save 10-15 percent on fuel, Daimler says...
(Photo: A Daimler's Freightliner truck model Coronado) -- Stuttgart, Germany - Reuters, by EDWARD TAYLOR and ILONA WISSENBACH & by Laurence Frost and Keith Weir - Apr 13, 2015
Labels: truckmakers news Germany
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