User-agent: Mediapartners-Google* Disallow: Trucks World News: TRUCKING INDUSTRY * USA: Advertising "Serial Killer": "... Absolutely appalling and outrafeous... "
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Jun 7, 2014

TRUCKING INDUSTRY * USA: Advertising "Serial Killer": "... Absolutely appalling and outrafeous... "

* Trucking community reacts to ‘serial killer’ trucker ad in Maxim magazine
(Advertisement by V3 Villarreal & Begum Law Firm: The ad shows a red big rig with the tagline “Serial Killer” above it. Below, the ad states, in part: “3,561 people died on America’s highways last year. Another 2.36 million were injured. You need a law firm you can Trust. You need Experience. You need Strength. You need Villarreal and Begum…”) 
The Trucker, by Aprille Hanson -6 June 2014: ... The advertisement, and the fact you would choose to publish it, is absolutely appalling and outrageous...   The following are statements from trucking organizations in response to the ad: 

 * Truckload Carriers Association, Vice President Debbie Sparks said: “TCA is proud of the immediate action from truck stop retailers who pulled from their shelves the current issue of Maxim magazine, which features an ad depicting the trucking industry as ‘serial killers.’ One in 16 Americans work in jobs within or related to the trucking industry. The editors and staff of Maxim need to know that we are their family members, their neighbors, their friends. When we are on the road, we look out for them as we would our own children. And we will not let this mischaracterization go unanswered. The ad strikes an emotional chord for the trucking industry. We encourage everyone to take a moment to collect their thoughts and craft a well-reasoned message to Maxim about why this ad was wrong and how the magazine can make things right for the hardworking men and women in our industry...”  

 * Owner Operator Independent Drivers Association, spokesman Norita Taylor  said:“It defames an occupation in the millions that perform a critical service to the nation and is one of the most offensive injury attorney advertisements we’ve ever seen. We can only imagine what ads like this would look like if minimum insurance requirements are raised... "

 * The American Trucking Associations sent the following letter to Maxim Magazine, as well as to Biglari Holdings Inc. and a representative at First Guard Insurance Company “As a representative of the more than 7 million professionals in the trucking industry, we are horrified that your magazine would publish an advertisement that depicts the professional truck driver as a serial killer" ... 

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