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Dec 1, 2011

TRUCKMAKERS NEWS * USA

* Full-size Trucks Are Making Big Profits

(Photo: Fullsize pickups)
New York,NY,USA -Pick Up Trucks, by Mark Williams -November 30, 2011: -- Some of the most profitable vehicles made over the past 20 years of production (from 1990 to 2011) were pickup trucks, with a few pricey European sedans and ubiquitous entry-level nameplates filling out the top 12, according to a recent study by London-based Bernstein Research...  To many this isn't big news, or really anything outside the boundaries of common sense, especially when you consider the criteria. Max Warburton, the study's lead researcher, identified three key characteristics to calculate the top "cash cows" over the past 20 years. As you might expect given their longevity and popularity, the top three spots are full-size pickup trucks...

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