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TRUCKING IDEAS * USA - Vintage advertising: Cosmetics company's message goes on road
El Paso,TX,USA -El Paso Times, by Vic Kolenc -21 July 2009: -- Wayne Beckley is always looking for ways to promote his cosmetics products... That led him to an El Paso truck stop earlier this year in search of a tractor-trailer rig... Beckley, 65, founder and owner of Merlot Skin Care, an 8-year-old El Paso company, which, he said, now has sales of about $8 million a year, had an idea for a fairly inexpensive way to reach a national audience to promote his line of grape-seed-based cosmetics... The products are sold nationwide at Walgreens stores, at airport and hotel gift shops, and through the company's Web site... After about a 30-minute search at a Petro truck stop, Beckley found what he was looking for: A nice-looking white truck with a white trailer. He talked to the driver, the driver talked to the truck's owner in Florida, and that led to the 53-foot-long Merlot ad displayed on both sides of the trailer. It shows Merlot's products, its Web site address, and the fact the products can be bought at Walgreens stores... The truck, which covers 125,000 to 150,000 miles a year from coast to coast, is seen by thousands of people daily... (Photo Courtesy of Merlot Skin Care - Wayne Beckley's company pays $250 a month to the owner of this truck, which travels 125,000 to 150,000 miles a year from coast to coast, to place the Merlot ad on both sides of the trailer. The ad production cost about $5,000)Labels: ideas for trucks
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