MAKING MONEY * USA - Your client'smessage hauled by truck

Ads on the sides of vehicles get the point across

USA -Media Life Magazine, by Diego Vasquez -Sep 2, 2008: -- Ads on trucks have been around almost as long as trucks. It only follows that if you had a business and a truck you put the name of your business on the vehicle, as free mobile advertising... Or you can put on someone else's, for a fee. Either way, it was valuable ad space, and it's becoming more valuable in this era of increasing ad clutter and fragmentation of media... It's also become a lot more sophisticated... Certainly, the primary form of truck advertising continues to be an ad message splashed across the sides and back of a vehicle...But now there are trucks that scroll ads on giant screens and others where the trailer is turned into a stage of sorts to create a diorama-like scene encased in a clear acrylic shield.Yet others become true multimedia experiences, with video and sound and street teams that spread out into the crowd to hand out samples when the truck reaches its destination... Messages on outdoor mobile billboards have a 97 percent recall rate, according to a study by RYP and Becker Group. An American Trucking Association Study found that 96 percent of respondents say mobile ads have more impact than static billboards... To find out how to get your client’s message on trucks, read on...