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Dealer Wants All * USA - To know new trucks are clean and green
Baltimore,MD,USA -The Daily Record, by LIZ FARMER -July 6, 2008: -- There’s something odd about the commercial trucks at Beltway International LLC... Peering into their exhaust pipes, you find none of the crusty black soot you’d expect from your typical veteran of the highways... “You’re never going to see black smoke belching out of this because the air coming out is cleaner than the stuff going in,” said owner Jack Saum Sr. at the company’s Baltimore dealership near Halethorpe... But while the emissions technology has changed, the perception of trucks as polluters has not, said Saum, which is why his company has launched an ad campaign to change that. Featuring a background of leafy trees in sunlight, the words “A New Truck is a ‘Green’ Truck,” can be found emblazoned on the most visible part of the company — its truck trailers. The ads are on a number of trailers already, with more to come... Labels: clean trucks
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