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Market Truck Tires * USA - Michelin Launches Green Campaign
New York,NY,USA -Edmunds.com, by Bill Visnic-October 31, 2007: -- Global tire giant Michelin kicks off a high-profile campaign here to promote a wide-ranging new initiative to improve the efficiency of automotive and truck tires, promote “green” tire choices and to reduce the impact on the environment of tire production... Pete Selleck, president for Michelin’s worldwide truck-tire business, says the North American market for original-equipment truck tires is down 29 percent year-to-date, as Michelin weathers the dual impact of the trucking industry’s deliberate slowdown of new-truck purchases (due to a recent significant change in engine technology) and the continued slowdown of the U.S. economy, which directly impacts road shipping... And if the North American OE truck-tire market is bad, “the replacement market is more disturbing,” says Selleck, noting that nearly 75 percent of the company’s total truck-tire sales are replacement tires... (Photo by Michelin: Michelin will have electronic bill boards, “green meters,” like this one in New York’s Times Square, will also be in Paris, Shanghai and Berlin)
Labels: green tires
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