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Truck campaign * USA - Truck is a bruiser that can pull its weight
This is truck country, a place where people routinely haul heavy loads and pull big rigs
Baker,W.Va.,USA -The Detroit News (Detroit,Mich), by Warren Brown (from Washington) -March 31, 2007: -- They are paid relatively little for their labors. The median household income in Hardy County, in which Baker is a tiny unincorporated community, was $31,846 in 2000, according to the Census Bureau. Now, local officials say, it's barely scratching $33,000, compared with a current national median income of $46,326... That means the people here aren't spendthrifts. They aren't foolish. When they spend money on a truck, they want it to earn its keep... Ruggedness and durability are premium truck qualities here and elsewhere in West Virginia. Fuel economy is important. Every cent saved here in this state of underpaid labor is, indeed, a cent earned... But if a truck can't take the beating administered by work on West Virginia's farms and construction sites, or at the state's coal mines, it matters little how many miles it gets per gallon. Here, it is marked as a loser, which is why the "Ford Tough" truck campaign has been a perennial winner in Hardy County and in other communities where pickup trucks are an important part of daily life...
Labels: trucks campaigns
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