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Marketing * UK - Big-up Bibendum and his new truck-based ad campaign
The Michelin Man's enduring appealLondon,England,UK -Biglorryblog (UK) -12 April 2007: -- ... Now not a lot of people know this, but according to independent research conducted last year on behalf of Michelin, 83% of the UK population recognise the Michelin Man. Good old André Michelin certainly hit on a winner when he came up with ‘Bibendum’ (that’s the Michelin man to you and me) way back in 1888. It seems that André (a trained artist), reckoned that a stack of tyres would resemble a man if it had arms. And... a marketing legend was born... And as if to prove it conclusively, in 2000 the Michelin Man was voted ‘Advertising icon of the Century’ by none other the Financial Times... (Picture: Biglorryblog)
Labels: marketing
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