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AUTOS' BATTLES * USA - Toyota launching attempt at dethroning the pickup kings
Detroit,Mich,USA -The Detroit Free Press, by JOE GUY COLLIER -Nov 14, 2006: -- Toyota Motor Corp. has powered its way into almost every segment of the U.S. auto market, but the Japanese automaker could face its most difficult test as it tries to invade the full-size truck market... Ford Motor Co., General Motors Corp. and the Chrysler Group's Dodge brand have built strong loyalties among truck buyers, accounting for more than 90% of all U.S. full-size truck sales... This is not the car market of the 1970s and '80s, where the domestic automakers failed to match Toyota in terms of quality, said Bob Lutz, head of GM's global product development and a former executive at Chrysler and Ford... The Detroit brands have the upper hand in full-size trucks, he said...
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