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Nov 15, 2016

VOLVO´s news * South Korea: Truck sales

* Seoul - Volvo Trucks expects to sell 2,500 trucks this year in S.K.

--- Volvo Trucks -- the best-selling foreign brand in the segment in Korea -- expects to sell up to 2,500 trucks this year and eventually hit an annual domestic sales target of 4,000 units by 2020... Korea was the fifth-largest overseas market for Volvo Trucks in 2015, with annual sales of about 2,000 units... He explained Korean customers are especially keen on safety features and quality of the truck when making their purchasing decision... While the sales strategy for trucks is similar for all customers, he believes when the truck operator is also the owner of the firm... Along with safety, Claes Nilsson, president of Volvo Trucks added, environmental care is a core value of Volvo Trucks... 
(Photo)   --  Seoul, South Korea - The Korea Herald, by Ahn Sung-mi - 13 Nov 2016

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