* California - Uber has quietly launched its own 'Uber for trucking' marketplace called Uber Freight
--- Uber now it's getting into the long-haul business with a new division called Uber Freight. The plan builds on Uber's acquisition of Otto, a self-driving trucking company that Uber bought in July for $65 million... Otto's main focus was to build self-driving truck kits that equipment manufacturers or freight networks could buy and install on their own, but it also secretly harbored a desire to build its own "Uber for trucking" marketplace... Eric Berdinis, the product lead on Uber Freight, is betting that Uber's intellectual property and worldwide operations team will make Uber Freight the winner in the "Uber for trucking" space... After the acquisition, a cross-section of logistics and operations experts moved into Otto headquarters for the joint product. Job listings for Otto show that the company is actively hiring to fill operations manager roles for Uber Freight in both San Francisco and Chicago, the epicenter of freight brokerage...
(Photo by Otto: Otto's beer run with Anheuser-Busch wasn't booked through Uber Freight, but it's an example of what the platform could do in the future) -- San Francisco, CAL, USA - Business Inside, by Biz Carson - Oct. 26, 2016Labels: trucking industry news USA, uber for trucks
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