* Stockholm - Mercedes to Enter Light-Pickup Truck Market By End of 2017
--- Daimler AG Chief Executive Dieter Zetsche said the German auto maker will be participating in the global light-pickup truck market by the end of 2017, with the company’s Mercedes-Benz unit becoming the latest premium brand to try expanding into a segment that traditionally appealed to blue-collar buyers... Mr. Zetsche, speaking in Stockholm on Tuesday in a webcast presentation, said the auto maker is eager to fill a hole in its lineup with a midsize truck that is smaller than the big pickups popular in the U.S. He said the midsize pickup truck segment is poised to increase 40% by 2025 and is among the “most attractive targets” in the world... Daimler had earlier outlined plans to joint-develop a pickup truck with the Renault SA/Nissan Motor Co. alliance, and had shown sketches of the vehicle. Mr. Zetsche’s presentation included two brawny “X-Class” concept trucks intended to show the company’s attempt to blend the company’s luxury heritage with a pickup truck’s rugged stature...
(Photo by VILHELM STOKSTAD/EUROPEAN PRESSPHOTO AGENCY: Daimler AG Chief Executive Dieter Zetsche, left, and Volker Mornhinweg, head of Mercedes-Benz Vans, right, present the new Mercedes-Benz pickup at a press event in Stockholm on Tuesday) -- Stockholm, Sweden - The WSJ, by JOHN D. STOLL - Oct. 25, 2016Labels: truckmakers news Germany
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