* Louisiana - Surveys reveal common complaints. Data firm advises development of loyalty programs to boost retention
-- A driver shortage predicted for years by trucking firms could be reduced if carriers use data analytics instead of professional recruiters to find the best employees for the job, according to Stay Metrics, a trucking-industry analyst firm affiliated with the University of Notre Dame... A company typically conducts employee surveys at such points such as prehiring, during training, and throughout the employees' careers, Stay Metrics founder and CEO Tim Hindes said on the call. Only when a company understands the cause of turnover can it react by hiring drivers who will not stumble over those pain points, he said... Common complaints reported by Stay Metrics' clients, spanning 50 carriers and 15,000 drivers, include confrontational dispatchers who frequently agitate drivers; shippers that are late in making loads available and burn through drivers' available hours of service; and a lack of route flexibility... Another way to avoid driver shortages is to extend the careers of current employees. Firms can pursue this goal by using predictive analytics to reveal the typical characteristics of their most successful drivers or most profitable accounts. Firms can encourage other drivers to emulate those best practices by creating "loyalty programs" to reward employees for attributes such as safety, productivity, on-time pickup, and delivery performance...
(Photo) New Orleans, LOU, USA - DC Velocity, by Ben Ames - February 2, 2016Labels: truckers shortage
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