$ 1 BILLION BOOSTING PICKUP TRUCKS and SUV * USA: Fiat / Chrysler
* Michigan - Fiat Chrysler to focus on truck and SUV market
-- After striking out last year in his search for a merger partner, Fiat Chrysler Automobiles NV Chief Executive, Sergio Marchionne, has decided to spend nearly $1 billion to boost the company's focus on what it does best: pickup trucks and sport-utility vehicles... Mr. Marchionne started combining the Italian and U.S. auto makers after Chrysler's 2009 bankruptcy, and the company has racked up dozens of consecutive months of sales gains on the popularity of Jeep SUVs and Ram pickups. More than three-quarters of the 2.2 million vehicles sold by the company in the U.S. last year were light trucks, far higher than the 56% for the broader industry... This has been good for the company's profits but bad for its fuel-economy ratings, which rank last among major auto makers, according to a recent Environmental Protection Agency report... On Wednesday, Mr. Marchionne said the company will make cars and trucks more efficient by introducing more electric-driving solutions. Expect a hybrid-electric four-door Wrangler SUV by the time stringent fuel-economy standards are active in 2025...
(Photo: Dodge RAM Mopar Runner Stage-II truck offroad 4x4) -- Auburn Hills, MICH, USA - MarketWatch, by JEFF BENNETT - Jan 27, 2016
Labels: truckmakers news USA
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