* California - Apple can't keep its car a secret for much longer
-- Project Titan is claimed to be an electric, semi-autonomous car... Apple likes secrecy. Apple loves keeping new products hidden and it's rather good at it.
The Apple car will be different. Even a company with $200bn (£130bn) in the bank can't shield the development of a car from prying eyes for much longer, especially if recent reports of a 2019 shipping date are to be believed. That gives Apple just four years to have its first car production-ready. Four years to plan, design, build and crash test a car from scratch, and four years to come up with a unique selling point and get a production line in motion... This is a tough ask, even for Apple. Just look at the time scale of some recent high-profile car launches. Deliveries of the BMW i8 hybrid sports car began five years after its oldest relative, the Efficient Dynamics concept, was shown off. The i8 name appeared on a concept three years before the final car went on sale. Another example - Ford announced the new Mustang in October 2013, yet deliveries in the UK won't start until the autumn of 2015. Two years for one of the world's biggest car companies to deliver an update on a vehicle it has been producing for half a century... It will take a monumental effort if Apple is to deliver a production car four years from now...
(Photo: Apple CarPlay) -- Cupertino, CAL, USA - IBTimes UK, by Alistair Charlton - September 22, 2015Labels: automakers news USA
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