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Aug 20, 2015

TECHNO-TRUCKS * USA: CARS & COMPUTERS

* California - High-tech cars bring Detroit, Silicon Valley together

... The convergence of cars and computers is blurring the traditional geographical boundaries of both industries. Silicon Valley is dotted with research labs opened by automakers and suppliers, who are racing to develop high-tech infotainment systems and autonomous cars. Tech companies — looking to grow and sensing an industry that’s ripe for disruption — are heading to Detroit to better understand the auto industry and get their software embedded into cars... The result is both heated competition and unprecedented cooperation between two industries that rarely spoke to each other five years ago... For years the fast-paced tech industry showed little respect for the plodding car industry. Google and Palo Alto-based Tesla, with its high-tech electric sedans, convinced many to give the industry another look. The average car now processes more than 4,200 signals — from the engine and transmission to the backup camera to the radio — using 40 electronic control units, according to Boston Consulting Group... The automakers are learning that rolling out cars that remain static for years until the next model comes out is no longer practical. At the insistence of tech companies such as Telenav and Nvidia, they’re learning to make cars with navigation, infotainment and other features that can be constantly updated... Now, she’s watching companies that could potentially disrupt the auto business, such as Google and Apple. Google has promised a self-driving car within five years, and Apple has hired people from Tesla, Ford and other car companies for its own top-secret project... 
(Photo by Eric Risberg / AP - Dragos Maciuca shows off a driving simulator at Ford’s research center in Palo Alto, Calif. Maciuca left Apple this year to join Ford)  -- Silicon Valley, CAL, USA -  Associated Press/The Detroit Press, by Dee-Ann Durbin - August 18, 2015

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