* Texas - Toyota taps GoPro to defend share against new GM trucks
-- Toyota Motor Corp. had the small pickup segment virtually to itself this time last year, with its Tacoma commanding more than 60 percent of sales within the segment. Then General Motors Co. made waves with the return of its Chevrolet and GMC models. To defend its share, Toyota will borrow some cool factor from action-camera maker GoPro Inc. for the truck’s first redesign in a decade... The 2016 Tacoma will be the auto industry’s first sold with a GoPro camera mount as a standard feature. For Toyota, the partnership is a low-cost way to appeal to buyers who drive through muddy Texas trails or Utah desert canyons... The U.S. market for small pickups was whittled down to just Toyota and Nissan Motor Co. last year... Small pickups are regaining popularity thanks to GM’s Colorado and Canyon, which won rave reviews after their return late last year... GM has sold a combined 56,592 units this year through June...
(Photo by Andrew Harrer/Bloomberg - Toyota's 2016 Tacoma truck at the North American International Auto Show in Detroit) -- Dallas, TXS, USA - Bloomberg, by Craig Trudell - July 14, 2015Labels: truckmakers news USA
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