* Michigan - American auto maker will form joint venture with Japan’s Isuzu Motors
-- General Motors Co. is poised to re-enter the growing and potentially lucrative U.S.A. market for medium-duty work trucks, an area it abandoned during its restructuring last decade... The Detroit auto giant will team up with Japan’s Isuzu Motors Ltd. to procure work trucks to be sold in the U.S.A. under the Chevrolet brand. GM and Isuzu have worked together for decades. While Isuzu will build the vehicles, the No. 1 U.S.A. auto maker in terms of sales will rely on the GM dealer network and its reputation as a truck company to lay claim to a medium-duty market that has grown 3.5% in 2015... GM will begin taking the Isuzu-built N-series truck and putting a Chevrolet brand on it soon, according to dealers briefed on the plan. GM will unveil the partnership Monday in a move likely to be well-received by a U.S.A. dealer body clamoring for more work trucks to sell amid stronger economic conditions... GM will supply an engine for the Isuzu-built Chevrolet medium-duty trucks, according to one person familiar with the production strategy... There have been about 75,000 Class 4 through Class 7 trucks sold in the U.S.A. through May, according to automotive-information provider WardsAuto.com. That is up from 53,000 sold in the first five months of 2011 and 72,000 sold in the same period in 2014... While the Isuzu joint venture is just a small step, it represents the beginning of what is planned to be a wider foray into a market where rivals Ford Motor Co. and Daimler AG have remained active...
(Photo by Yuriko Nakao/Bloomberg: Isuzu trucks in Japan. GM will put a Chevrolet brand on Isuzu-built N-series trucks for sale in the U.S.A.) -- Detroit, MICH, USA - The W.S.J., by John D. Stoll - June 14, 2015Labels: truckmakers news USA
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