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Mar 21, 2014

TRUCKMAKERS NEWS * India

* Indian truck markets explore overseas market regain volume 

(Photo: Asia MotorWorks' (AMW) trucks) 
  Mumbay,India -The Economic Times/Indian Steel Guru -21 Mar 2014: -- The Indian truck market is going through one of its toughest rides in the face of growing competition, domestic truck makers are exploring overseas markets to regain volumes... Truck makers have lined up as many as 100 offerings to be shipped to overseas markets in the next couple of years. Apart from the SAARC region, Indian companies are looking at Indonesia, Thailand, Vietnam, the Philippines and African markets... The acceptability of Indian legacy trucks exports never crossed the 10% mark was poor because they never matched up to global standards. But now, with the new range of trucks, they have become much more competitive in overseas markets... Truck maker Eicher Motors, for instance, said that it has changed its approach towards exports with its new Pro-Series range... Mr Dheeraj Hinduja, chairman of Ashok Leyland, has set his sights on Africa... Ashok Leyland's rival TATA Motors is also exploring the possibility of setting up assembly plants in Kenya and Nigeria in the future...

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