* CAR BRANDS in China & "A ... 'Snowden' car traveling 500km on a single charge" ... ???
* Hainan - Haima Auto has registered the name ‘Snowden‘ -in Chinese: Si Nuo Deng - for its new electric car
(Photo)
Hainan,China -China Car Times, by Ash -Aug 23, 2013: -- Initially the Snowden trademark was registered by Beijing’s Hong Yuan Lan Xiang (HYLX) which will eventually create EV technologies. However it seems that Hainan based Haima Auto have already signed a contract with the company and plan to use the name in their forthcoming EV model... Hong Yuan Lan Xiang’s CEO Mr. Zhu He Feng, registered the name on August 15th for use within the automotive industry on technology and full passenger cars... Zhu He Feng: "The ‘Snowden Electric Car Tour’ took place on Beijing’s 5th ring road and aimed to raise awareness of green issues, we went down Chang’an Avenue (in central Beijing) where we stopped by the Police and told to remove all of the Snowden imagery. We were really disappointed as there is currently no ministry or public office that is willing to prove that we have created a car capable of traveling 500km on a single charge" ...
* Shanghai - Brands in China: Tesla gets Shanghai’ed prior to launch
(The Teslamotors.cn web page that Zhan Bao Sheng registered ahead of time)
Shanghai,SH,China -China Car Times -Aug 14, 2013: -- Like many international companies entering into China, Tesla has failed to protect its branding and logo IP prior to its launch... Chinese automotive media are reporting heavily on the fact that the Chinese name that spells out Tesla (Te Si La) has already been registered as early as 2006 and approved in 2009... The entrepreneurial soul behind the Tesla name grab has already been outed by the Chinese media, Mr. Zhan Bao Sheng, has apparently started his own Tesla long before the real Tesla’s Musk got in on the action, except Mr. Zhan was largely attaching the Tesla logo to golf carts rather than actual electric sports sedans... What does this mean for Tesla in China? It means that without the actual rights to the Te Si La name they cannot open their brand new store in Beijing. So what’s the alternative? They could go down the route of alternative names to avoid any clashes. Land Rover changed their name from ?? (Lu Hu) meaning ‘Continent Tiger’ to ?? meaning ‘Road Tiger’ as Geely had snapped up the former ahead of JLR’s official launch in China... The trademark case is still being disputed by the authorities despite Elon Musk reportedly offering Mr. Zhan more than 300,000USD for the name...
Labels: carmakers news China
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