OIL NEWS * USA - Shell Seeks to Distance Company from BP Oil Spill With Ad Campaign
Breakaway campaign for Shell looking to distance itself from BP and what seems to be irresponsibility
New York,NY,USA -Advertising Age - June 24, 2010: -- Almost all oil companies except Shell Oil silent as BP bungles oil spill communications... Shell going after space once owned by BP, presenting itself as more than an oil company - beyond petroleum. Aggressive new ad campaign includes print, TV, online, outdoor, 2 websites: energygalaxy.com, shell.us/letsgo... Effort touts future powered by new, multiple energy sources, cleaner fossil fuels that Shell is "unlocking" ... Also expresses notion world will soon be on road to sustainable mobility... Shell ready to help tackle challenges of new energy future...
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