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PROGNOSIS * USA - Trucks wait for holiday freight
New York,NY,USA -Fleet Owner, by Sean Kilcarr -Nov 11, 2009: -- In trucking’s not-so-distant past, the third and fourth quarters of the year represented a “peak season” of sorts for freight volumes as retailers stocked their shelves ahead of the Christmas holiday. Yet that healthy annual bump in shipments has largely disappeared, due in part to changing consumer buying habits and, of course, the economic downturn. The question for many in trucking, however, is this: will the traditional “peak season” return or is it gone for good?... According to a recent survey by Consumer Reports, the overall bulk of consumers are reluctant to increase their retail spending habits as the unofficial start of the holiday shopping season approaches... Overall, Consumer Report’s Past 30-Day Retail Index fell slightly to 9.0 from 10.4 in October and was significantly behind September (11.0), with its Next 30-Day Retail Index standing at 9.0 – relatively unchanged over the past 3 months... From the perspective of trucking companies, however, much uncertainty remains... Yet Eric Starks, president of research firm FTR Associates, believes that though the annual “holiday peak season” for freight may be muted this year, it will return as the economy picks up steam...Labels: trucking markets prognosis
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