No left turn * USA - Companies try to save fuel as prices rise
McLean,VA,USA -USA TODAY, by Julie Schmit -1 May 2008: -- ... Along with altering shipping routes, companies have slowed trucks to boost gas mileage, stepped up tire-pressure checks for the same reason, combined deliveries and deployed technology to improve routes — to the point of avoiding left turns because waiting for lights or for traffic to pass can consume more fuel than driving alternate routes... Every efficiency is a brake on rapidly rising fuel costs, up 22% for gasoline since last year and up 46% for diesel... Every efficiency is also a possible edge over rivals... "When costs increase for everybody, you get a huge competitive advantage if you do something just a little bit differently," says Z. John Zhang, professor of marketing at the Wharton School, University of Pennsylvania... Like many, Waste Connections CEO Ronald Mittelstaedt, doesn't expect fuel prices to drop, given strong demand from huge, rapidly growing countries such as China and India. But he expects conservation efforts to pay off even more if they ever do... "There can be a silver lining in time," he says... (Photo by Timothy W. Dunn for USA TODAY - Truckee-Tahoe Lumber Vice President Steve Stevenson, right, talks with driver Rob Scott, middle, and Chris Toreson at the yard in Truckee, Calif)
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