DRIVERS' SHORTAGE * USA & Canada - What are you doing to retain drivers?
Keeping drivers requires a personal touch- "Retention is a culture"
Banff,ALB,CAN -Today's Trucking-1 May 2008: --While finding good qualified drivers may be difficult, some days keeping them around may seem just as tough.But if you do not have a retention program in place, you might actually be ahead of the game... It's no secret there is a shortage of qualified drivers in the workforce and unfortunately the numbers are just getting smaller, while the cost of replacing a driver increases... Driver retention is a critical issue, especially considering the price tag attached to replacing a driver.Rael Kalley, president of Strategic Pathways, estimates the cost of replacing a driver - calculating all direct and indirect costs - at about $9,000.Estimates from around the room ranged from $8,000 to $12,500 per driver, but regardless of the actual cost the consensus was clear: a carrier's inability to retain drivers is bad for the bottom line...But for the employees you want to keep - or need to keep, for financial reasons - there are three retention essentials:don't tell staff you value them, show them;make the 'platinum rule' part of your culture, treat others as they would like to be treated;and employees aren't mushrooms, so don't treat them as such...
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