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OPINION * USA - Can drivers cede control for safety?
NHTSA head says it'll be a tough sell
Detroit,Mich,USA -Automotive News, by Richard Truett -April 19, 2007: -- The next generation of safety equipment will require the driver to give up some control of the car. But innovations such as lane departure warning systems and adaptive cruise control won't be accepted by consumers unless the government and automakers convince drivers to trust the electronics to prevent a crash, Nicole Nason, director of the National Highway Traffic Safety Administration, said Wednesday during a speech at the 2007 SAE World Congress... "Crash-worthiness was the low-hanging fruit. It was easy to convince people to make crash-worthiness part of their purchasing decision. People responded to the message that they needed to be protected from someone else," Nason said. "But the next generation of safety technology could provoke a different response," she added...
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