![[Valid Atom 1.0]](valid-atom.png "Validate my Atom 1.0 feed")
OPINION * USA - Avoiding the 'competency trap'
A company's greatest peril is often its own success - Here are three strategies to stay on top
Atlanta,USA -CNN, by Jeffrey Pfeffer -Feb 12, 2007: -- ... Chrysler, for instance, virtually invented the minivan during the 1980s and made a fortune from it. Then came SUVs and hybrids and more recently the spike in gasoline prices... America's car-buying tastes changed, but Chrysler's factories had been configured to produce a particular style of car, and innovation had, of necessity, been narrowly focused on improvements in minivans. In the meantime, other car companies got into minivans, increasing the competition... Under pressure, Chrysler merged with Daimler-Benz... How not to be a victim of success... The first is to avoid excessive specialization. Toyota has never put all its eggs in one basket - it makes high-quality trucks, minivans, even hybrids. By building a broad range of competencies and knowledge, Toyota can react quickly to changes in market conditions... The second is to develop peripheral vision... Finally, understanding that a company's greatest strength can become its greatest weakness when circumstances change can help build a mind-set of continuous learning and vigilance... No company, team, or political party can be equally good at everything. But understanding how success breeds its own problems, and acting on that knowledge, can help mitigate the problem...
Labels: opinion
posted by Unknown @ 1:42 PM
0 Comments:
Post a Comment
<< Home