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On the Road Again - USA - Fresh Start 2002
USA -Fast Company, Issue 54, by Chuck Salter -20 July 2006: -- After suffering through the worst years in its history, Yellow Freight System hired Bill Zollars to drive an old-economy company in a new direction. Now, almost six years later, Yellow is faster and more reliable and caters to customers like never before, and has become a different company since 1996. It is driven by CEO Bill Zollars and a frontline revolution that emphasizes the customer... Long known for its bright orange trucks, the company is now considered to be a technology leader in its industry. Yellow's systems monitor 13,000 trucks nationwide and around 70,000 national and international shipping orders each day. The once-rigid delivery schedule is flexible. Customers decide when their freight will be delivered: in a week, three days, or several hours. They specify morning or afternoon delivery or, if they prefer, the exact hour. Yellow offers a money-back guarantee on expedited deliveries... The following principles are its road map for reinvention:
- Share the new vision every day.
- Avoid behavior that undermines the mission.
- Get out of the office.
- Don't be afraid to tell the truth.
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