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Predictions - USA - Toyota's Onslaught
You think things are tough now for the Big Three?
USA -Forbes, by Jerry Flint -21 Dec 2005: -- This is the year of Hurricane Katrina; in the car business 2006 will be the year of Hurricane Toyota. Expect a storm of vehicles with potential to do incredible damage, and not just to General Motors and Ford. Honda and Nissan could be hurt, and the smaller Japanese companies--Subaru, Mazda, Isuzu, Suzuki, Mitsubishi--are particularly vulnerable because they don't have the marketing power to fight back. Even the Germans could be hurt. The new vehicles I'm talking about are coming out in the next 12 months, but we'll see their effect in 2007. Indeed, by the end of 2007 Toyota could pass DaimlerChrysler and even be challenging Ford as the second-largest seller of cars in the U.S... I figure Toyota has the potential for adding 2.5 to 3 percentage points of market share, pushing the company past 16%. By then Toyota also could be the number one car builder in the world, but I think what happens in the American market is more important. It's still where our jobs are, and it's where the profits are...
posted by Unknown @ 2:33 PM
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