Sales Incentives - USA - Auto Consumers Prefer Low Everyday Prices Over Others
TOLEDO, OH,USA - PRNewswire -Nov. 1. 2005: -- According to a recent Maritz Poll(R), low retail pricing on vehicles overwhelmingly beat out other auto incentive models including zero percent financing, three-year lower gas price guarantee, an employee discount for everyone, a cash back rebate and "no-haggle" pricing (listed in order of preference). The results support the move toward a lower transaction price that some automakers have been implementing recently... Maritz' Automotive Research Group, one of the world's leading authorities on automotive customer satisfaction research, conducted the survey of 1,009 adult owners and drivers of vehicles... To determine vehicle owners' preferences, the survey compared five types of auto sales incentives offered by vehicle manufacturers with "Lower RetailPrice." In head-to-head comparisons, "Lower Retail Price" was preferred over every other customer buying incentive, and in many cases, by more than a two-to-one margin.
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