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Survey - USA - PR Puts Chrysler, Volvo Top
Which automakers are most, and least, adept players in the media relations game?
USA - The Car Connection, by Gary Witzenburg -2005-09-27: -- Conducted for MPG, the country's largest association of automotive journalists and PR practitioners, by the Gronstedt Group, a Denver, Colo.-based marketing communications firm, this first annual survey was distributed online to MPG's 400-plus journalist members plus another 100 nationally known non-member reporters... "North America's largest and most comprehensive study of automotive public relations" and the first "formulated by journalists with the real day-to-day needs of journalists in mind." ... Perhaps surprisingly, three automakers - Chrysler, Nissan/Infiniti, and Volvo - tied as the North American industry's best (of 19) with an overall score of 4.1 out of 5.0, followed by a three-way tie among Ford, Toyota/Lexus, and Jaguar at 3.9. "Chrysler is the quickest on its feet, the most responsive and has the most fun,"... "I write more about Volvo because they work to prove the product…a good team, great tech coverage, real smart, helpful people"... At the bottom with 3.2 was Mitsubishi below a three-way tie (at 3.5) among GM, Suzuki and Mazda. Such results may be somewhat understandable for Mitsubishi, given its financial troubles, and Suzuki, given its size. But the same can't be said for Ford partner Mazda (Ford and its PAG brands are near the top) or GM, which desperately needs effective media relations these days...
posted by Unknown @ 2:49 PM
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